Why SEO Needs Its Own Reputation Management
I certainly do not like to be characterized as a snake-oil SEO practitioner when I, and others like me, have done nothing to contribute to this negative stereotype.
Instead of exploring different ways to exploit the commercial web search engines, I prefer to discover new ways to make web content
How To Coax Social Media Insights From Google Analytics
For most of us, analytics software behaves like idiot savants: they can surprise us with amazing feats of calculation, but totally miss the social cues that the rest of us take for granted. So, it’s no wonder that analytics packages struggle to tell us how we are doing socially.
How to Ensure Your Website Gets Some Action
When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it's your content that is going to either make it happen or leave people blowing in the wind like a sagebrush through a ghost town. If there is anything that all the years of marketing research
How to Promote Link Worthy Content
A little over a month ago, Vertical Measures created a fun SEO infographic about the types of links you can obtain through link building and the value of each types of links.
As a follow up, I thought I would go through the link types represented in this visualization and share which ones we act
A Time and Season for Search: How Data Mining Can Influence Search Advertising
With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. That data might tell it what people tend to search for at different times of the day, and different days of the year. The search
Maximizing ROI: The Wrong Game
Language matters in paid search. The language agencies use in describing themselves can reveal a great deal. “We’ll maximize your ROI” screams: “We think about spending your budget first and hitting your efficiency targets last.”
Google Analytics For Local Search Part 1 of 7: Tracking Traffic From The 10 Pack
It wasn’t easy to pick the simple name for this series just to let you know. Other options included ‘How to Pimp Out Google Analytics for Local Search’ and ‘The First in a Septagonal Literary Novella Regarding Silicon Valley-Based Google’s Analytical Programming and How Said Programming May Equate t
10 Goals For Link Building Campaigns: Moving Beyond “Get More Links”
“Get more links” is not an effective goal, even if it’s the directive you’ve received from clients or management.
This article proposes ten different link building goals along with prospecting suggestions. Further, you’ll find suggestions for using the Link Qualification Work Sheet we created for
7 Reasons Your Social Media Marketing Failed (and how to fix it!)
Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You’ve got on the cluetrain, and decided it’s time to start embracing social media as an important part of your marketing mix.
What Spammers Can Teach You About ORM
ORM has become an all encompassing term, like search marketing, or social media. In reality, this topic can be segmented into several verticals in and of itself. Some companies are in need of management of their reputation in the blogosphere, others on social networks, and far more find themselves i
4 Steps to Setting Better Conversion Optimization Goals
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Ever failed to stick to a New Year’s resolution, and then blame yourself for poor willpower? Well, it may not be your will that’s to blame—it may simply be the way you phrased your resolution. And the same could be said about the goals you have for your website. As we enter a new y
Ways to review your SEO campaign for 2010
A good SEO agency will constantly review your campaign, making tweaks when required to maximise its performance. But if you haven’t re-visited your SEO for a while, the New Year is the perfect time to give it a review. Otherwise the campaign could become more stale than January’s mince pies.
5 Essential Concepts For E-Commerce SEO
Perhaps the biggest challenge for an e-commerce SEO is that all e-commerce sites are conceptually identical. Virtually any site consists of products organized into categories, a shopping cart, and a checkout page. Accordingly, search marketing success for e-commerce sites is predicated less on innov
Quality is still King
Recent reports of quality content’s death have been greatly exaggerated. The importance of quality content is going to increase, not decrease. If Answers.com (where I work) and Demand Media succeed, it will be because we succeeded in following Wikipedia’s model and creating high quality content that
6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher your quality score is, technically the lower you pay
Do You Have “Linkable Content”?
Maybe the idea of creating a library or searchable database is too daunting? Maybe in-depth research coupled with the time and effort required to create and market great content just seems like too much work. But unless a site features a billion-dollar brand name, funny pictures of cats or the conte
5 Website Tips To Keep Your Brand Image Fresh
As the old saying goes, you never get a second chance to make a first impression, and your website is no exception. To ensure that your site creates a positive impression, you need to keep it well maintained.
Seven sensational SEO tips for ecommerce sites
Sales-based sites are where SEO really comes into its own in terms of return on investment, and it literally is the case that even the smallest tweaks can result in real increases in revenue.
Making Pretty URLs for Search Engine Spiders
Most search marketing experts are full of advice for folks who are struggling with weird looking URLs that search engine spiders really don't like. I should know, because I have always been loaded with that kind of advice, too.
Affording SEO in Tough Economic Times
We are currently in a lean economy, and many businesses are feeling the crunch. But millions of people continue to flock to search engines every day to find, learn and purchase. The question then becomes, who will they find, what will they learn, and will they purchase from you or your competition?
16 Things I've Learned About Business while Being an SEO Consultant
A quick list of 16 points and tips for successful online marketing of your business.
SEO Friendly Site Structure – If You Build it, Will They Come?
Your site's content is at the heart of what your site will rank for, and to a strong degree how well it will rank. Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, it takes a page or two or ten on every sub-topic of every category of a big idea or kind
10 linkbait strategies to build links and drive traffic
Linkbaiting is a widely used term to describe strategies where new web content or services are created specifically to boost rankings through attracting lots of inbound links.
Some argue that linkbaiting is an unnecessary term which just means 'great content'. Nevertheless, it is a neat term tha
Know the (Quality) Score
Everyone wants to score an A+ when put to the test. In ad quality terms, that would be a 5 out of 5. A quality index score of 5 generally means that your ads are well-written and your keywords are working with them, they’re getting clicked on regularly, and you’re giving users what they want.
How to Embrace the Process of Social Media
It begins with your brand strategy and what is the message that you want to convey. From there comes a blueprint that generates a process that will provide solutions to your customer. Once this is in place, you can now begin to lay out a social media strategy.
The 7 Habits Of Highly Effective Advertising
Despite the economic meltdown of the past several months, search still seems to be cruising along with barely a hiccup. To be honest, it’s a little surreal. For those of us in the industry, it seems like we’re in a protective bubble while the world falls down around us. To be sure, the impact has be
How do I get links to my Web site?
Link campaigns can be effective. It is possible to request links and receive them--it happens every day. But for the same amount of effort expended, you could probably write new content for your site that would attract links without you ever asking.
PPC Landing Pages: The End of the Line -- Or the Beginning?
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads.
Expert PPC advertisers realize that PPC landing pages have more impa
Keyword Cannibalization and How to Handle It
Keyword cannibalization (no matter how awfully terrifying it may sound) is a widely-spread website internal information structure problem that occurs when multiple subpages are (heavily) targeting one and the same key term.
Getting the right kind of links
Jeremiah Andrick from the Microsoft Live Search team gives tips on how to get “the right kind of links" and warns about the issues found with link exchanges.
Why SEO For Profit Must Target Groups Of Keywords
For a while now I have been pushing away from monitoring specific keyword pharse ranking in favor of overall traffic reporting through analytics. The reason for this is because specific keyword rankigns are meaningless.
Marc Nunney writes an article reinforcing this statement. He usese google ana
7 Signs Your PPC Campaigns Needs Optimization
Are you getting the most from your pay per click (PPC) campaigns? How would you know? Are you as efficient at getting clicks and converting visitors as you would be carrying water with a leaky bucket?
SEO Dreams are Made of This
One major single factor that affects rankings from a page point of view: targeting. This isn't a specific tag that you can add to a page, but more importantly several areas.
Maintaining Your Company's Image in the SERPs
All large companies suffer from bad press. Many times, these articles are incorrect, one-sided, or an attempt to damage the top player in a market. If a significant publisher posts such an article, it can end up near the top of the search results for that company.
30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
Amber with PPCHero.com has compiled a PPC language reference guide. Most definately usefull for those that are just beginning to look into PPC.
SEO Link Building Fundamentals
Link Building is one of the biggest SEO tasks. It can often be confusing and difficult to come up with ideas of how to get started. Let's explore a couple of different techniques for using Yahoo Search to help you find some juicy targets by looking at your competitor's links.
Micro-Site Strategy for Link Building and Brand Awareness
Creating a network of micro-sites for the sake of link power manipulation is a controversial technique; hence it has become risky to interlink your own websites even for very “white hat” purposes (e.g. to let your readers know about your other relevant sites). Nonetheless, link building with micro-s
The Universal Mastery of Video Content
Video results sit at the top of the universal heap. They draw the user in with an image, provide instant gratification, and require no reading. They're also great lead-ins for your target Web site. Let's walk through the proper way to optimize video content for universal search.
PPC Bidding Strategies: Prudence vs. Aggressiveness
When you start a new PPC campaign, is it better to start out with low bids, and then gradually increase them to gain better position, more clicks and better ROI? Or is it better to start out with high bids, and then lower them over time to obtain optimal cost per conversion?
The Difference Between Crawling and Indexing
The terms crawling and indexing (and indexing's cousin, caching) are frequently used together, but you should not consider them synonyms.
Exact definitions probably differ from person to person, but following is how Erik Dafforn explains the processes.
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