SEO Information Glossary
Frequently Used Search Engine Optimization Terminology
AB - C D - E F G - H I - J K L - M N - O P Q - R S - T U - V W X Y Z
T
Targeted Traffic – See qualified traffic.
Theme – The main keyword focus of a web page
Title – See Title Tag
Title Tag – Found at the very top of the browser window, the title tag is the text displayed in the blue, above "Back," "Forward," "Refresh," "Print," etc. Search engines assign the words in the title tag more weight and typically display the title tag in the search results. Having keywords in the Title tag of a page can significantly increase the search engine ranking of the page for those keywords. The title is also used when a page is book marked by a visitor.
Traffic – Traffic refers to the visitors a web page or web site receives. It can also refer to the number of hits or visitors over a given period of time.
U
Unique Visitor (Unique User) – A unique visitor is someone who has not been to the site before or within a set period of time..
URL – Also known as a web address. URL is an acronym which stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, among other things
URL Submission – See Registration.
User Agent – The name of the browser/spider that is currently visiting a page. For example, "Googlebot/2.1 (+http://www.google.com/bot.html)"
User Session – A session of activity for one user of a web site. During a user session any number of pages may be accessed. A user session is considered finished after a period of inactivity is exceeded.
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