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Working with Navigation in SEO [SEO Fundamentals - Monday, July 26, 2010
Building a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients (or your own) SEO?

Don't Forget These 5 Things On A New Site - Monday, July 26, 2010
Donna Fontenot is an ebusiness coach, web developer, Internet Marketer, SEO, and all around web geek who makes her living from home doing all of the above. She has graciously provided us with a checklist of the things you should not forget to implement in a new site.

Does Your Content Know Where Your Audience Is? - Monday, July 26, 2010
One of the first things you need to do when developing your website is to perform research on your target audience. Without it, you won't know who you are trying to sell to, or how to reach them with your content.

The Foundation Of A Successful SEO Campaign: Keyword Research - Monday, July 26, 2010
If your phrases are all way too competitive, it’ll take too long to get results and you’ll struggle in the interim. If your phrases are all too generic, you aren’t going to have good conversions and that is ultimately what it’s about.

After the Click: What Products Do Your Users Actually Buy? - Monday, July 26, 2010
Consumers often start by researching a keyword, and through general research, or due to promotions on the site, purchase something else. Our client set sees this happening between 20 and 40 percent of sales. This is a pretty large percentage, considering the typical way people approach search.

404 error page – The battle between SEO and useability - Monday, July 26, 2010
Accommodating both useability and SEO requirements has always been a challenge and it is no different when it comes to handling broken or retired links or pages.

The myth of volume-based link building - Friday, June 25, 2010
"One of the most common types of client feedback that I’ve gotten over the years has to do with SEO link building..." Hug Guzman provides insight regarding a common misconception regarding link building and tells us what points we need to be aware of when building links.

8 things linkbuilders shouldn’t do when asking for links - Friday, June 25, 2010
Linkbuilding, we all know its one of the, maybe even the, biggest factors in SEO. Get enough quality links to your website and you will automatically start ranking. Well, almost. There are a lot more factors to consider off course. But fact is that links matter. A lot. And thats why the art of linkb

How to Compare Your PPC Performance to Your Competitors - Friday, June 25, 2010
Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods can be challenging. Let's explore how to bolster your PPC volume in the Opportunities tab within Google AdWords.

Help Google Index Your Videos - Monday, April 26, 2010
The single best way to make Google aware of all your videos on your website is to create and maintain a Video Sitemap. Video Sitemaps provide Google with essential information about your videos, including the URLs for the pages where the videos can be found, the titles of the videos, keywords, thumb

Video: The New International Language Of Search - Monday, April 26, 2010
YouTube.com was firmly ensconced as the number two search engine in the US January of this year, second only to its parent, Google If you examine the growth in video viewing the numbers go off the scale. It’s not difficult to draw the conclusion that video search is the “new search” and that huge

Analyzing the 9 Most Common Link Building Strategies - Monday, April 26, 2010
As a website creator, you've already been told that backlinks from external sources are paramount to high rankings in search engines. Unfortunately, many online marketers fail to separate the wheat from the chaff when it comes to pursuing links.

Twitter Finally Unveils Its Ad Model - Tuesday, April 13, 2010
After months of anticipation, Twitter has unveiled an ad model allowing marketers to drive more attention to their Twitter stream. Called Promoted Tweets, the new ads consist of ordinary Tweets that appear to a wider group of users - initially only on Twitter's search results pages.

How to Gain Traffic Using Twitter, YouTube - Tuesday, April 13, 2010
Recent developments show us a new way we should be looking at traffic sources. Yes, Google is still important and most probably the biggest traffic source out there. But there is more, a lot more. If you act now, you can get a lot of benefit out of it.

Optimizing for Personalized Search - Tuesday, April 13, 2010
Well, it's been about four months since the big announcement and the world hasn't fallen to pieces yet. Tiger Woods' initial confessions aside, Google's December kickoff of personalized search results for all users based on past behavior, regardless of whether they had ever opted in for such a featu

Want Big SEO Results? You Need Big SEO Ideas - Tuesday, April 13, 2010
High-quality SEO continues to represent one of most cost-effective marketing methods ever conceived. So why don't companies spend as much on SEO as they do on PPC? Looking at data from a recent Forrester report, companies spent more than five times more on PPC as compared to SEO in 2009.

How to Optimize a Single Web Page For Over 15 Keywords and Get Ranked On All of Them - Thursday, April 08, 2010
They say it can't be done. I'm told it's impossible. Ridiculous! Scandalous! In SEO school* we are taught that you can't optimize a single web page for more than two or maybe three keywords at a time. Many say you can't truly be effective optimizing for more than one. It just doesn't wor

How to Deal With Difficult SEO Clients - Thursday, April 08, 2010
There's such competition in the SEM world that few of us will ever turn down a client, but there are some companies you just don't want business from. Unfortunately, some clients can unintentionally limit or harm the work you're trying to do on their behalf. It's frustrating. They're usually ambi

5 Reasons Social Media Should Be a Part of Your SEO Strategy - Friday, March 19, 2010
For search engine marketers, social media strategies are much more than a just method for securing direct links through submissions, posts, and updates. Here are five reasons social media should be a part of your SEO strategy.

Good Duplicate Content & Bad Duplicate Content - Friday, March 19, 2010
If you have duplicate content on many pages of your site, Google will have trouble choosing the page you want to rank. If that exact same content is on other pages you are often screwed. If you are trying to compete in competitive niches you need original content that’s not found on other pages i