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Maximizing ROI: The Wrong Game
Tuesday, February 16, 2010

Language matters in paid search. The language agencies use in describing themselves can reveal a great deal. “We’ll maximize your ROI” screams: “We think about spending your budget first and hitting your efficiency targets last.”

http://searchengineland.com/maximizing-roi-the-wrong-game-35561

by George Michie

 

Thursday September 9, 2010  
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