|
SEO News...the lastest news and information on today's search engine optimizaiton strategies!
Google Website Optimizer (GWO) is a great tool for getting started with conversion rate testing. We use it extensively and love the way that it abstracts a lot of the really complicated stuff and avoids the need to know and understand some pretty tricky statistics. One downside of the simple platform is that it can make it hard to do some slightly difficult (but very desirable) things. Read the full article by Will Critchlow here: http://searchengineland.com/how-to-segment-google-website-optimizer-tests-33341 |
