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Broad Match + Negative Keywords = A Profitable Long Tail
Tuesday, February 02, 2010

It’s common to hear advice that you should use long tail keywords and that you should be careful when using broad match. After all, broad match keywords do not convert higher than either phrase or exact match.

The problem is that often these two pieces of advice can be contradictory.

http://searchengineland.com/broad-match-negative-keywords-a-profitable-long-tail-34601 by Brad Geddas

Wednesday September 8, 2010  
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