SEO Information Glossary
Frequently Used Search Engine Optimization Terminology
AB - C D - E F G - H I - J K L - M N - O P Q - R S - T U - V W X Y Z
O
Open Directory Project – Also known as Dmoz it is a large directory run by volunteer editors. Many major search engines get their listings from the ODP. It is owned by Time Warner and
Optimization –Optimization involves making web page improvement changes that conform to the criteria search engines use for ranking. Each search engine has its own criteria or algorithm and correct page optimization can greatly improve the positioning of that page. Optimization may involve design/layout changes, content rich text in the title, description and body text and a host of other factors. Since most search engines change their algorithms often, optimization strategies must be adjusted accordingly.
Outbound links – Links found on a webpage that direct the user to a separate website.
Overture – The original leader in PPC Engines, now owned by Yahoo and renamed in early 2005 to Yahoo! Search Marketing.
P
Page Popularity – Search engines liken page popularity to the number and quality of links to a particular page, including both inbound and reciprocal links. Greater page (or link) popularity can factor greatly in where your pages are ranked. You can find a free service to measure your page's popularity at www.linkpopularity.com.
Page View – Page View measures the number of pages viewed rather than server hits. Sometimes when a searcher views a single page it is recorded as many "hits" because of the frames or images within that page. These multiple hits can be grouped together to provide a more useful method of counting visitors.
Pagejacking – The act of ‘stealing’ the content on a high-ranking web page and placing it on another site in the hopes of increasing your own site's search engine rankings.
PageRank – A measurement provided by Google to indicate the value of inbound link popularity.
Paid Inclusion (PFI)– Paid for Inclusion Used by various search engines that guarantees that your site will be listed in a search engine database. Google is a notable exception that does not 'offer' such a service.
Paid Placement – paying a search engine to have your listing show up prominently. These listings are usually denoted as "sponsored listings."
Pay-for-Performance – a form of pricing based on delivery as opposed to traditional banner advertising which is based on visibility and impressions
Pay-Per-Click (PPC) – A form of online advertising where prices is based on number of clickthroughs rather than impressions or other criteria.
PDF – the common term for Adobe's Portable Document Format A PDF is a file format determined by the creator and viewed with the same settings regardless of the computer used.
PIP – Acronym for ‘Product Information Pages’
PFI – Acronym for ‘Pay For Inclusion’.
Placement – See Positioning added info on search engine placement.
Pop-Under – A ‘Pop-Up’ that appears underneath the currently active web browser window.
Pop-Up – An un-requested window that opens on top of the currently viewed window.
Portal Site – Search engines, directories and service provider homepages are examples of this generic term. Basically, any site which provides an entry point to the internet for a significant number of users can be called a portal site.
Positioning – Search engines and directories use a variety of methods to order or rank web sites or web pages and position them in terms of relevancy to a particular query.
Positioning Technique – Search engine optimization (SEO) utilizes a variety of methods or positioning techniques to modify a web page and make it more relevant to a particular query for any given search engine.
PPC Engine – 'Search Engine' whose results are driven by PPC (Pay-Per-Click) listings. Essentially all the search results are determined by paid sponsor listings.
Promotion – See ‘Search Engine Promotion’ as well as web site promotion.
Q
Qualified Traffic – By targeting the keywords searchers are most likely to use to find your products or services, you effectively target your traffic audience. This is considered qualified traffic because they are specifically looking for what it is you have to offer.
Query – Any search term, word, phrase or group of words that searchers use to ask a search engine or directory for a list of results is referred to as a query.
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