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SEO Best Practices - Correlation Testing - Tuesday, June 30, 2009
SEOmoz has been indexing the web with their killer app Linkscape and they have been analysing the data to arrive at solid results. Even though the SEO field has lots of grey areas, good evidence in the form of solid data proves that search engine optimisation can be a definitive science in certain a

Removing a Ban from Google - Tuesday, June 30, 2009
Banned from Google? Ouch. Anyone who’s been banned from Google before knows that it’s not a fun ordeal. As of June 22, 2009, a report shows that google.com is used for around 90% of all searches done on the internet (worldwide). And with the next closest search engines in the running being 85 points

Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand - Tuesday, June 30, 2009
One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only advertising medium that can regularly associate a user behavior with an a

Following the Nofollow Kerfuffle - Thursday, June 18, 2009
Two weeks ago, Matt Cutts, head of the webspam team at Google, told search marketers that Google had changed the way it handles the nofollow attribute. This week, Cutts followed up that disclosure with a post on his blog, revealing that the change was made more than a year ago, and no one seems to h

Quality SEO Pays for Itself - Thursday, June 18, 2009
If search engine optimization is about organic ranking effectiveness on the web that drives relevant, converting and revenue-generating traffic – wouldn't online research of organic listings be a good first step? I'd assert it would be a good place to create a short prospect list of vendors to perfo

Microsoft’s Bing Vs Google: Head To Head Search Results - Thursday, June 04, 2009
Over the course of the next two or three weeks there will be countless articles and blog posts discussing Bing and whether or not it can dethrone Google. Microsoft has told me that the company sees Bing as a start (or restart) and that improvements will continue to roll out over time. One can be ske

SEO Challenges of Restructuring a Site - Thursday, June 04, 2009
Restructuring a site can present some major SEO challenges. It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site.

5 SEO Content Mistakes You’re Making - Thursday, June 04, 2009
Content plays a significant role in the success of a website. Get it wrong and you’re doomed. Make one mistake and you’ll struggle to attract visitors and convert them. (and they’re more common than you think). Are you sure you don’t make these mistakes?

3 Strikes and You’re Out: How to Get More PPC Impressions Safely - Tuesday, May 12, 2009
To maximize impressions, you also should look at your Exact Match IS to see what percentage of your impressions are coming from keywords NOT in your account. Get that by subtracting Exact Match IS from 100%. Then run a campaign report on all campaigns and check for Lost IS due to budget or rank. Th

7 Social Media Tools That Will Save You Time! - Tuesday, May 12, 2009
In the past few years many companies and individuals are starting to get their feet wet in social media marketing. It can be difficult to manage and keep up with the all the tweets, diggs, posts, updates and shouts. To help monitor and stay connected with your social media efforts, we’ve compiled

Is The Hype Over Google AdWords Quality Score Justified? - Tuesday, April 28, 2009
Google first introduced Quality Score years ago, but changes they rolled out in August of 2008 recently increased visibility of the score in the AdWords interface and via their API, and a great new video by Google Chief Economist Hal Varian has pushed the discussion to a fever pitch. But just how

25 Must Read Social Media Marketing Tips - Tuesday, April 28, 2009
This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marke

Most Corporate Social Media Efforts Will Fail - Tuesday, April 14, 2009
A lot of companies hear the buzz word "social media" and think "oh I've got to have some of that," or they see that their competitor is doing something in social media, so they think they need to match that without fully understanding what they want to do. These are recipes for failure in social med

Do Your Landing Pages “Feel” Right? - Tuesday, April 14, 2009
Question: What do web users and professional athletes have in common? Answer: They both make fast decisions about their next action based on limited information in the blink of an eye.

No Need to Freak Out Over Google Analytics Suddenly Disappearing - Tuesday, April 14, 2009
Last week, there were reports swirling the internet about how many of the top 10,000 sites would soon lose their Google Analytics reporting because they were using outdated code. Not surprisingly, this was just a rumor

Social Networks and Posting Effective Comments - Tuesday, April 14, 2009
Brandon Buttars explains: One thing that I have learned more recently not only about commenting but about combining commenting and social networking is that you can generate quite a bit of traffic if done right by helping the blogs and sites that you make comments on get traffic on sites like Digg a

SEO Copywriting: Lure The ‘Bots - Don’t Become One - Monday, March 30, 2009
Copywriting, and all of marketing really, represent that beautiful intersection between business and creativity. Those of us lucky enough to find our way into this niche find that, amazingly, we can actually make a living being creative.

Universal Search Video Results and the effect it can have - Monday, March 30, 2009
Online video is going from strength to strength in 2009. There has been a lot of talk about it over the last few shows I have spoken at. People really are wanting to understand exactly how they can use it to its best abilities. So I thought I would throw in a few pointers of my own for what you can

5 Reasons Why Design Matters To SEO - Monday, March 30, 2009
The average SEO is like an average chess player, seeing things only on the surface (links & keywords). The best SEOs think like advanced chess players, looking ahead, and making decisions that don't have immediate effect. Having a good design is like making a forward thinking move in chess where the

25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads - Monday, March 30, 2009
"Over the past two years I collected quite a few PDF and other downloads about social media in general, blogging, social media marketing and SEO. While blogs offer quick tips and overviews ebooks and white papers have the necessary depth to cover more intricate topics."