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Video: Does Google Own Us? - Thursday, March 11, 2010
Here is a short but very well-done video on how much Google knows about us, possibly implying that Google owns their users. Clearly, this topic is not new, but the video was really well done.

W3C Validation for SEO – Myth and Reality - Thursday, March 11, 2010
A topic that has been discussed extensively by some people in the SEO community is the notion that having a W3C compliant web site is either critical to SEO or it’s not. Most recently, Edward Lewis and I debated back and forth on Twitter, with Edward holding firm to his long-standing position that

4 Simple Ways to Integrate Analytics into Your Daily Internet Marketing Efforts - Tuesday, February 16, 2010
Have you ever been confused about how to use your website analytics and how to maximize the value you get from them? You're not alone, as many Internet marketers are often baffled about how to best utilize the data they glean from their analytics.

3 things to consider when choosing keywords for your SEO campaign - Tuesday, February 16, 2010
Using benchmark keywords to track your rankings and build authority and relevancy for your website is essential for any SEO campaign. Here are 5 things to consider when choosing your ‘benchmark’ keywords.

Keyword Research with Google Only: No Other Tools Needed - Tuesday, February 02, 2010
Google has lots of useful tools to offer to the marketer – most of them are free and awesome – the two words you not so often find go in combination. This post looks at various ways to do keyword research with free Google tools – more often than not you won't need any other tools at all.

Overcoming the SEO Challenges of Huge Online Commerce Sites - Tuesday, February 02, 2010
Ecommerce sites featuring product catalogs present interesting search engine optimization challenges. Typically, these sites will carry large volumes of products, organized into various groupings. Let’s take a look at a snippet of the Zappos home page as an example.:

Broad Match + Negative Keywords = A Profitable Long Tail - Tuesday, February 02, 2010
It’s common to hear advice that you should use long tail keywords and that you should be careful when using broad match. After all, broad match keywords do not convert higher than either phrase or exact match. The problem is that often these two pieces of advice can be contradictory.

Google Changes How It Handles Synonyms - Thursday, January 21, 2010
In a post on the Official Google Blog, Google opens up the curtains a bit on how it handles synonyms in search queries and results. It’s a fairly detailed peek inside one aspect of Google’s search algorithms — an aspect that Google says affects a lot of searches

Beyond Google PPC Ads in 2010 - Thursday, January 21, 2010
The New Year brings some new services from Google Adwords, which will take you beyond your basic PPC ads. Google has be working hard to bring us new services, like Google Adwords Product Extensions, Adwords Site Links, and their current beta service called “Remarketing.” We will go over the new ser

Bing Updates Autosuggest With News & Trending Queries - Thursday, January 21, 2010
Bing’s autosuggest feature now provides more current suggestions as you type a query. Bing says that it’s added “breaking news and hot trending queries” into autosuggest, with updates being pushed out every 15 minute

How To Segment Google Website Optimizer Tests - Thursday, January 21, 2010
Google Website Optimizer (GWO) is a great tool for getting started with conversion rate testing. We use it extensively and love the way that it abstracts a lot of the really complicated stuff and avoids the need to know and understand some pretty tricky statistics. One downside of the simple platfor

Webmaster Quiz - Thursday, January 21, 2010
Charlene Perez posted a “fun and educational” quiz on the Google Webmaster Central Blog for anyone to take. The quiz must be taken by Wednesday, January 27 at 5PM PST. And there are no prizes for winning, it is just for fun. Google said they would follow up with the correct answers after the

In-House SEO Reporting: Guide To Succeeding Where Others Fail - Thursday, January 07, 2010
I wanted to continue where I left off by giving you some insight into some best practices for in-house SEO reporting. The understanding of analytics and reporting, setting up a baseline for your goals, and how to report on those goals and analytics.

10 htaccess Hacks Every SEO Should Know - Thursday, January 07, 2010
There’s a lot that you can do with an htaccess file, and of course, things can get pretty advanced in a hurry. Here, we’re going to keep things pretty simple. These are the 10 basic htaccess hacks that every webmaster should know.

Google PageRank: How Much Have Things Changed? - Thursday, January 07, 2010
One area of SEO that is limited to one search engine but gets plenty of attention is Google PageRank. This is a core element of Google’s search algorithm, created before Google was even a publicly known company. Most SEOs and web designers are aware of it, but knowing just how it operates is another

New Google Analytics API Features - Thursday, December 17, 2009
Over the past few months we've received a lot of great feedback from our developers about what they wanted to see in the Google Analytics API, and it included adding access to Google Analytics newest and most powerful features, such as advanced segments, custom variables and more.

Learn SEO: How to Do Onpage Search Engine Optimization - Thursday, December 17, 2009
Is onpage optimization necessary? In all honesty it is only one small part of the search engine ranking equation. Optimizing your website as your sole tactic will not help you to get to the number one spot on Google (for anything competitive at least).

8 Predictions for SEO in 2010 - Thursday, December 17, 2009
In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over the next 12 months.

Google Smart Suggest - Thursday, December 17, 2009
Google has recently added a feature that makes search suggestions even more useful.

How Small Business Owners Can Build a Blog Without Blowing the Business - Thursday, December 10, 2009
Many small business owners are out there thinking "Blogging? That's just one more thing to add to my already over-booked work schedule. No thanks." I feel you. There is no doubt that sitting down to write a good blog post takes time. Add in artificial deadlines and blog posting schedules, that's