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Dear Google...Stop Making Me Look Like a Fool! - Monday, February 21, 2011
I've spent a good portion of the last 10 years patiently explaining to business owners and budding SEO enthusiasts that the key to being found in Google is to have one, great, all-encompassing website. That throwing up multiple keyword-rich domain doorway sites is a fool's errand. That writing crapp

Link Building via Curation - Friday, November 26, 2010
One of the first challenges link builders discover starting in a new industry is that building relationships takes time. Promoting infographics, guest posts, and other linkable assets with cold contacts can be difficult.

8 Lessons SEO’s Can Learn From The U.S. Military - Thursday, September 23, 2010
In honor of the U.S. Military, I’ve borrowed some common-sense rules from military doctrine and applied them to search engine optimization for both educational and entertainment value. Hopefully, it will help improve your SEO efforts while also acknowledging the organizational wisdom of our military

3 Creative Ways To Drive More Traffic To Old Blog Posts - Thursday, September 23, 2010
In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs its share of new content to be successful, but it’s important to recognize many opportunities available to get more visitors to old content.

Lawsuits & Lemonade: There Really Is No Such Thing As Bad PR - Thursday, September 23, 2010
The saying, “there’s no such thing as bad PR” is an old public relations maxim that holds very true when it comes to SEO. What follows is a discussion on how to turn public relations lemons into SEO lemonade. But first, a little background information . . .

PPC Testing Made Easier with AdWords Campaign Experiments - Monday, August 30, 2010
If you take your PPC campaigns seriously (why wouldn't you?), you're always testing. Always. It's the only way to accomplish long-term growth and gain insights that will translate into all of your other marketing channels. One problem that has been inherent since the beginning of PPC is the inabi

E-Commerce SEO: Making Product Pages into Great Content - Whiteboard Friday - Monday, August 30, 2010
In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement.

Keywords, Aboutness & SEO - Monday, August 30, 2010
Many SEO professionals feel that a web page’s aboutness is communicated simply by keyword repetition. If you use keywords many times on a web page, then clearly the page is focused on those keyword phrases, right? I wish it were that simple.

Why Bing+Yahoo Means 5% Less Organic Traffic - Monday, August 30, 2010
Anticipate a 5% organic loss in your forecasts in the coming months. Conduct your own organic research and analysis as I’ve done above, and watch your engine yield trend-lines. Adjust your optimization plans now to offset losses that are probably occurring as we speak. If I’m wrong, you will be the

Working with Navigation in SEO [SEO Fundamentals - Monday, July 26, 2010
Building a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients (or your own) SEO?

Don't Forget These 5 Things On A New Site - Monday, July 26, 2010
Donna Fontenot is an ebusiness coach, web developer, Internet Marketer, SEO, and all around web geek who makes her living from home doing all of the above. She has graciously provided us with a checklist of the things you should not forget to implement in a new site.

Does Your Content Know Where Your Audience Is? - Monday, July 26, 2010
One of the first things you need to do when developing your website is to perform research on your target audience. Without it, you won't know who you are trying to sell to, or how to reach them with your content.

The Foundation Of A Successful SEO Campaign: Keyword Research - Monday, July 26, 2010
If your phrases are all way too competitive, it’ll take too long to get results and you’ll struggle in the interim. If your phrases are all too generic, you aren’t going to have good conversions and that is ultimately what it’s about.

After the Click: What Products Do Your Users Actually Buy? - Monday, July 26, 2010
Consumers often start by researching a keyword, and through general research, or due to promotions on the site, purchase something else. Our client set sees this happening between 20 and 40 percent of sales. This is a pretty large percentage, considering the typical way people approach search.

404 error page – The battle between SEO and useability - Monday, July 26, 2010
Accommodating both useability and SEO requirements has always been a challenge and it is no different when it comes to handling broken or retired links or pages.

The myth of volume-based link building - Friday, June 25, 2010
"One of the most common types of client feedback that I’ve gotten over the years has to do with SEO link building..." Hug Guzman provides insight regarding a common misconception regarding link building and tells us what points we need to be aware of when building links.

8 things linkbuilders shouldn’t do when asking for links - Friday, June 25, 2010
Linkbuilding, we all know its one of the, maybe even the, biggest factors in SEO. Get enough quality links to your website and you will automatically start ranking. Well, almost. There are a lot more factors to consider off course. But fact is that links matter. A lot. And thats why the art of linkb

How to Compare Your PPC Performance to Your Competitors - Friday, June 25, 2010
Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods can be challenging. Let's explore how to bolster your PPC volume in the Opportunities tab within Google AdWords.

Help Google Index Your Videos - Monday, April 26, 2010
The single best way to make Google aware of all your videos on your website is to create and maintain a Video Sitemap. Video Sitemaps provide Google with essential information about your videos, including the URLs for the pages where the videos can be found, the titles of the videos, keywords, thumb

Video: The New International Language Of Search - Monday, April 26, 2010
YouTube.com was firmly ensconced as the number two search engine in the US January of this year, second only to its parent, Google If you examine the growth in video viewing the numbers go off the scale. It’s not difficult to draw the conclusion that video search is the “new search” and that huge